CUSTOMERS

Multi-Channel Delivery Solution DenizBank

DenizBank integrates its channels with VeriBranch, VeriPark's leading online finance solution. After careful consideration and assessment, DenizBank chose VeriBranch, VeriPark's leading online financial solution, to integrate its multiple banking channels. DenizBank currently runs the IVR, Internet Banking, CallCenter, Mobile Banking, Branch Automation, Kiosk modules of VeriBranch. Using VeriBranch, individuals ranging from internet users to call center operators, can access a single technical architecture, which powers all of DenizBank's financial operations.

Situation

DenizBank is one of the newest and fastest growing banks in the Turkish banking industry and has quickly established a name for itself in the financial sector. Since its privatization in 1997, DenizBank has grown from 18 to 122 branches, with more than 70 new branches opening since 2002. DenizBank's branch number increased to 614 in 2012.

From the beginning, technology has been a major focus for DenizBank and DenizBank has sought to grow its customer base emphasizing investments in technology over pure marketing investments.

Due to DenizBank's recent privatization, the institution was ripe for change. As a result, DenizBank was able to overhaul its existing IT infrastructure, creating a more complete architecture and taking advantage of the newest technologies in all operational areas.

Solution

After careful consideration and assessment, DenizBank chose VeriBranch, VeriPark's leading online financial solution, to integrate its multiple banking channels. DenizBank currently runs the IVR, Internet Banking, CallCenter, Mobile Banking, Branch Automation, Kiosk modules of VeriBranch. Using VeriBranch, individuals ranging from internet users to call center operators, can access a single technical architecture, which powers all of DenizBank's financial operations. This simplified structure allows DenizBank to offer its users browser-based financial transactions, creating an easily maintainable and more productive application. In addition, DenizBank can follow all customer activity from one location, regardless of whether the customer accessed the system through the internet, a call center, or a branch.

VeriBranch's integrated approach across multiple channels provides DenizBank with a complete CRM infrastructure. Leveraging this infrastructure, DenizBank has created a customer-centric offering making it easy to personalize everything from product advertising to individual birthday or New Year's greetings. In addition, DenizBank can easily identify channel specific issues and reach out to customers who may have encountered internet banking related problems.Thus, customer representatives can better service customers and operational costs are minimized.

VeriBranch provided DenizBank with a powerful solution as it has grown from 18 to 185 branches and increased its customer base from 50,000 to 500,000. Taking advantage of VeriBranch's scalable architecture, DenizBank has been able to grow its business without service interruption, adding only a minimal amount of software to support increased transaction volume.

Today, DenizBank utilizes VeriBranch to support intense online financial operation with more than 60% of its interbank transfer operations being carried out online.

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